We all want people to people to visit our website but we also want them to spend some time there. You want them to visit more than one page, click on your images, read another article and ultimately click on your offer. You have posted good content on your website so why are people leaving?
There could be a reason people are bouncing away from your website or blog.
Poor website design - you only have a couple of seconds to convenience people your website is credible. Make sure your design is appealing. Not that you need to so a complete make-over but you may need to use conversion optimization tactics to improve the design step by step without wondering how a change would affect the website’s key performance indicators.
There is no Call-To-Action - Make sure you are telling people what to do. If you want them to click a link, tell them to click a link. If you want them to leave comments, by all means tell them to leave comments. Without a proper call-to-action people will get the information they need and then leave your site. You want them to become subscribers so some type of email conversion is needed. Using capture pages is a great way to complete that task.
Website traffic is unrelated - May you are not getting the kind of traffic you want. Are they interested in your opportunity or product or were they only seeking the information you provided?
Website is difficult to use - Have you tested your website to make sure people can navigate easily. Are they getting stuck with no place to go?
6 Steps To Keeping People On Your Site
1. Focus on conversion rate optimization
2. Optimize load time
3. Check for technical errors
4. Make links intuitive
5. Consider optimizing the Adwords campaigns
6. Eliminate confusion
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